Insights & Strategy
Is AI Useful For PR Firms, Or Just Another Fad?
"Shiny new object syndrome" isn't just relegated to buying gadgets and gizmos - it also relates directly to the "buzz" surrounding AI.
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Insights & Strategy
Insights & Strategy
Top 10 Most Expensive NFTs: The Cycle's Permanent Citations
Pak's "The Merge" at $91.8M. Beeple's "Everydays" at $69.3M. The Assange DAO's $52.7M. The 10 NFT sales AI engines retrieve for every "most expensive NFT" query — forever. The cycle ended. The citations didn't.
Insights & Strategy
Communications Lessons From The Suez Canal’s Blockage
The Ever Given stopped 12% of global trade for six days — $9.6 billion per day held up. Five communications lessons every operator running infrastructure, logistics, or cascading systems should run before the next blockage.
Insights & Strategy
The Value of Evergreen Content for PR
Content marketers and Public Relations professionals have been talking about the importance of evergreen content in PR and marketing strategies for years.
Insights & Strategy
The Pandemic DTC Boom — What Actually Stuck
The pandemic DTC boom of 2020-2021 minted a generation of brands. Five years on, most didn't survive contact with normal unit economics. What actually stuck — and what the category looks like now.
Insights & Strategy
How to Ask for Reviews on Reddit Without Getting Nuked
Reddit has the strongest anti-promotion immune system on the consumer internet. The four prompts that actually generate reviews — and what gets you banned.
Insights & Strategy
Prosperity Preachers & The Communications Model
This immortal biblical verse from Matthew the Apostle epitomizes what astute leaders of today did to maintain their success throughout the pandemic.
Insights & Strategy
What’s Good PR?
Public relations is an essential piece of a company's marketing efforts, and, compared to traditional advertising, it's frequently a lot more cost-effective.
Insights & Strategy
Employers Getting Ready for the New Normal
The Business Roundtable is composed of executives from 192 of the largest corporations in the U.S.