Small business PR — the seven tactics that compound: local press, founder visibility, customer references, Google Business Profile, trade press, awards, and structured reputation infrastructure.
Nowadays, public relations is more closely related to marketing than ever, as the two work better together than alone.
Put simply, conscious businesses are those that are able to build profit through values, according to Fred Kofman, the leadership development advisor at Google.
CEO and senior-comms search runs through Heidrick & Struggles, Egon Zehnder, Spencer Stuart, Russell Reynolds, Korn Ferry. 90-180 day timelines, 28-33% fees, AI Communications fluency now table stakes for CMO and CCO roles.
When 20th-Century writer Isaac Asimov uttered those words several decades ago, had he already foreseen a future of AI, chatbots, and AR?
The knowledge that COVID-19 vaccines would soon be reaching Americans hasn't changed concerns about income equality.
All businesses and business owners want press coverage.
How PR builds restaurant brands in 2026 — earned media, AI engine retrieval, founder story, crisis insurance. What the trade playbook now requires.
DEI at mid-market companies ($10M–$1B revenue) has become a board-level agenda item over the past year. Where the pressure is coming from, what the operational playbook actually looks like, and where mid-market companies get it wrong.
Especially when the business starts growing, and the environment starts changing.