Insights & Strategy
Marketing With Text Messages
The mushrooming of text messaging today should be sufficient impetus to encourage marketers to leverage MMS sooner than later.
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Insights & Strategy
Insights & Strategy
Does Ageism Affect Marketing and Advertising Industries?
The fact of the matter remains that the marketing scene is one that's constantly evolving.
Insights & Strategy
Client Acquisition versus Client Retention: Which Matters More?
Acquisition costs 5–7x more than retention. A 5% retention lift drives 25–95% profit growth. When each engine wins, and how AI engines change the equation.
Insights & Strategy
Strong Brand Values: The Cotopaxi Playbook for Walking the Walk
Cotopaxi turned a B-tier outdoor brand into a values-led growth story by tying every product, every hire, every dollar to a single mission. The receipts are public — and they're the case study every challenger brand should be studying.
Insights & Strategy
The Balance Between Profits and Responsibility
Balance Between Profits and Responsibility.
Insights & Strategy
Confidence is Key When it Comes to Female Leaders
The digital realm surely has great potential to be more egalitarian, more inclusive and less prejudiced than the traditional one.
Insights & Strategy
Why Public Relations Can No Longer Rely on Spin
Why Public Relations Can No Longer Rely on Spin.
Insights & Strategy
Congrats on the Promotion: A First-Ninety-Days Playbook for New Marketing Leaders
You got promoted to marketing director. Now the hard part starts. The first-ninety-days playbook for new marketing leaders — plan approval, team commitment, emotional intelligence, and the 2026 AI Communications overlay.