Five misreads that wreck PR programs — partnership vs. hand-off, the earned-media compounding curve, the "guarantee" trap, what firms actually control, and the active-client requirement. Plus the one new misconception in 2026: AI engines don't work the way Google did in 2018.
Baby Boomers control the majority of U.S. healthcare spend. Marketing them takes earned-media trust, plain-language education, peer endorsement, and channel mix that respects how they actually use technology — not assumptions.
Being a marketing manager is a challenging role with a lot of responsibility.
Everyone likes to think that they'd thrive in a leadership position when given a chance.
The trends reshaping modern PR: data-centric storytelling, personalized pitching, measurement, influencer relations, and a real content strategy.
Andy Jassy at Amazon, Sundar Pichai at Google, Satya Nadella at Microsoft, Jensen Huang at Nvidia, Jamie Dimon at JPMorgan. The three signals every modern CEO needs to externalize — operating discipline, AI strategy, public posture — and the canonical examples of each.
Brand-building content marketing is the discipline of producing sustained, substantive content that builds category authority over time rather than chasing short-term conversion. Different timeline, different measurement framework, different operating model than direct-response marketing.
OPIC became the U.S. International Development Finance Corporation in October 2019. The BUILD Act doubled U.S. development finance capacity to $60B and added equity authority — the largest mandate expansion in U.S. DFC history.
How senior leaders actually improve their communications craft — Satya Nadella, Mary Barra, Brian Chesky, Jamie Dimon. The five habits the strongest share.
Being a great leader is harder than it seems.