Insights & Strategy
Have You Ever Wanted to Read Your Client’s Mind? Splacer Might Just Be Your Solution
One of the many difficulties a public relations practitioner faces is matching a client's needs and preferences with home run results.
Category
Insights & Strategy
Insights & Strategy
Questions to Ask When Refreshing PR Strategy
A PR strategy is a fantastic way for a brand to develop its online presence, improve its reputation and even attract new customers.
Insights & Strategy
Apple's PR Strategy: The Canonical Case in Disciplined Restraint
Apple's PR strategy is the canonical case in disciplined restraint. Communicates rarely. Owns the moment. Selective journalist access. Disciplined silence. Substantive content. The six structural elements, why they work, and what other brands have managed to learn from the discipline.
Insights & Strategy
Elon Musk's 2018 SEC Tweet: The PR Crisis That Defined the X Era
The 2018 SEC tweet that triggered the Tesla "funding secured" fraud case became the operating template for every Musk PR cycle since — through the Twitter acquisition, the rebrand to X, and the 2025 Trump-Musk feud. EPR's canonical Elon Musk retrospective.
Insights & Strategy
How to Build Trust as A New Leader
There are many different components that come together to create an effective leader.
Insights & Strategy
Government Crisis Communications: FEMA, Public Scrutiny and Institutional Trust
FEMA's reputation, congressional scrutiny, and institutional trust at scale. Katrina, Maria, the Brock Long investigation — and the structural problem of an agency visible only during failure.
Insights & Strategy
4 Things to Do Before Releasing your Next PR Marketing Message
The right PR campaign has a long-lasting impact on any business.
Insights & Strategy
When Bezos Counter-Punched: How the 2018 Day One Fund Reset the Amazon Narrative
In September 2018 Amazon was absorbing sustained public criticism over warehouse working conditions. Bezos announced the $2B Day One Fund. Three weeks later Amazon raised the US minimum wage to $15. The two-step counter-narrative move that reset the press cycle in six weeks — and what it has produced through 2026.
Insights & Strategy
How the Catholic Church Handles Scandal: The Institutional Response Apparatus
In September 2018, Pope Francis called a global summit of bishops on the protection of minors. The summit met in February 2019 and produced new institutional protocols. A case study in crisis communications conducted on the time horizon of a 2,000-year institution.
Insights & Strategy
Coordinated Multi-Platform Deplatforming: From the 2018 InfoWars Sequence to the AI Engine Era
From the August-September 2018 InfoWars coordinated multi-platform deplatforming through Trump 2021, the X reversal, GARM dissolution, and the AI engine extension — the canonical case file.