PR News
Ragan's Social Media Boot Camp for Corporate Communicators
If you are yet to master social media tools and still need guidance through the web of the 2.0 online word.
Category
PR News
PR News
Domino's Digital Doctrine: From the 2009 Crisis to the Pizza Tracker, AnyWare, and the Loyalty Engine
Domino's ($DPZ, NYSE) operates 21,000+ stores in 90 countries and built its modern competitive position on technology infrastructure, not pizza quality. The 17-year digital arc — 2009 employee video crisis, the Patrick Doyle reformulation, the Pizza Tracker, AnyWare, the 37M-member loyalty engine, the Russell Weiner era, and the 2023 Uber Eats recalibration. The canonical EPR Domino's Digital Doctrine.
PR News
5 Essential Qualities of a Great Tagline
A bad tagline is worse than none at all, and that covers about 80% of the market. Learn how great taglines are made.
PR News
Yahoo's Small Business Marketing Dashboard (May 2012): The SMB Bet That Never Scaled
The new service offers a consolidated view of a business' results for their marketing efforts and of their online reputation.
PR News
Real Estate Experts Unveil Social Media Realty Blueprint
For realtors, social media is fast replacing more traditional methods of direct marketing such as television advertising and newspaper classifieds. But while most realtors appreciate the need to embrace social media, many are struggling to do so effectively.
PR News
Russell Wilson's Brand Arc: From 3rd-Round Pick to Cultural Force
One of PR's fastest growing agencies, French/West/Vaughan, announced yet another sports and entertainment client addition, just before the NFL Draft. Record-setting college quarterback Russell Wilson has selected the agency for marketing, PR, and endorsement expertise, according to news from the Raleigh based firm. Wilson drafting the NC agency, so far, looks like a good pick.
PR News
White Space Strategy: Finding Opportunities Before Competitors
How to scout unowned territory in markets, search, and AI answer engines before competitors do. The four phases of category creation. Six methods for finding white space deliberately.
PR News
Why Does the Word "PR" Put Out Such a Negative Vibe?
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
PR News
Kindle en Español and Amazon's Multilingual Publishing Bet
Amazon launched Kindle en Español in April 2012 with 30,000 titles. Fourteen years on, AI translation and the LATAM market reshape the bet.
PR News
PR ROI Is Real Now: How Claude and Lovable Made the Discipline Measurable
PR has been the unmeasurable line in the marketing budget for a hundred years. That's over. Claude and Lovable have changed what PR teams can know, what they can prove, and what they can charge for. Citation Share is the new market share. Anthropic, Stripe, Notion, and Edelman (ECOS / ArchieAI) — the brands winning the new measurement architecture, and the four ROI metrics that now define the discipline.