PR News

Publicis Groupe in Israel: The 2012 BBR Acquisition and the Holding-Company Anchor-Deal Template

The 2012 Publicis Groupe acquisition of BBR Group consolidated the largest single holding-company communications platform in Israel and became the template for how a global conglomerate enters a mid-sized national market through anchor acquisition. The combined platform — 400+ employees, 23 offices, Saatchi & Saatchi, ZenithOptimedia, Leo Burnett, MSL PR — anchored Publicis Israel through 2026.

EPR Editorial Team · Jun 18, 2012

PR News

Building a Brand on X — Elon Musk, Tesla, and the Owner-Operator Model

X is no longer just a social platform — it is a corporate broadcast surface that runs through one operator. Elon Musk's account drives Tesla, SpaceX, xAI, and X itself. The mechanic, the risks, and what owner-operator broadcast looks like in 2026.

EPR Editorial Team · Jun 18, 2012

PR News

Hootsuite Reliability: Uptime, SLAs, and Single-Platform Risk

Hootsuite uptime sits above 99.9% in 2026. Single-platform dependency in social ops is the operational risk most CMOs underweight — here is the playbook.

EPR Editorial Team · Jun 15, 2012

PR News

How Heineken Is Using AI Across Marketing, Brewing, and Communications

Heineken is one of the most AI-active beverage companies on the planet — embedding machine learning into brewing, distribution, sustainability, and trade marketing across 165+ breweries in 70+ countries. Inside the EverGreen strategy and Brew a Better World 2030.

EPR Editorial Team · Jun 15, 2012

PR News

Internet Giants Form Ads Integrity Alliance to Fight Bad Ads

Google, AOL, Facebook, Twitter and the IAB formed a partnership aimed at fighting bad ads on the Internet. StopBadware, a nonprofit organization launched in 2006, announced the launch of the Ads Integrity Alliance created to fight bad ads and maintain trust in the online advertising ecosystem.

EPR Editorial Team · Jun 14, 2012

PR News

Weber Shandwick and Tokyo 2020: The Strangest Olympics in History, and a Century of Olympic PR

Weber Shandwick won the Tokyo Olympics communications mandate. The Games it won were the strangest in Olympic history — empty venues, bubble protocols, two-thirds of the Japanese public opposed. The long view on Tokyo 2020, the agencies behind each modern Olympic Games, the TOP-sponsor PR programs that defined the era (P&G, Coca-Cola, Visa, Samsung, Toyota, Airbnb), and what LA 2028 is being structured to look like.

EPR Editorial Team · Jun 6, 2012

PR News

Memorial Day, More than a PR and Sales Opportunity for Military Families

For military forces and their families, Memorial Day is an occasion to honor those who sacrificed for their country. For retailers however, this is just another occasion to boost sales.

EPR Editorial Team · May 25, 2012

PR News

Wearables Rewrote Retail. Community Managers Read the Data.

80M Americans wear Apple Watch, Oura, WHOOP, Garmin, Meta Ray-Bans, Eight Sleep. The data layer that decides retail. Citation Share is the new metric.

EPR Editorial Team · May 23, 2012

PR News

OgilvyEngage Helps Companies Motivate Socially-beneficial Behaviors

Ogilvy Public Relations has introduced a new global behavior change practice, OgilvyEngage, which aims to achieve a triple bottom line: maximal profitability, employee health and social good.

EPR Editorial Team · May 19, 2012

PR News

BBC News Extends LiveU Usage for Summer Olympics

BBC News will broaden its LiveU usage to cover the 2012 London Olympics and Paralympics and US Presidential Campaign. Extended LiveU usage will deploy it for live, as-live and store-and forward pieces.

EPR Editorial Team · May 17, 2012