Facebook seems to be starting to offer special counselling to companies in the automotive industry as it has already assigned consultants to brands like Aamco and Cottman Transmissions Systems, advising them on how to manage directory information and supplying other tactics to help generate leads for locations nationwide.
Carnival's nine-brand portfolio: M&C Saatchi PR (UK 2012), BCW, Kekst CNC (financial), Edelman, FleishmanHillard. The $25B dual-listed cruise agency roster.
Social networking, mobile, online, TV, tablets – all ways of interaction but also of distraction, and this might offer brands several promotional opportunities as the new “Time Spent with Media: Consumer Behavior in the Age of Multitasking” report points out.
Only 39% of CMOs can quantitatively prove ROI — nearly unchanged since 2012. How the best CMOs measure now, with named B-tier (Mercury, Ramp, Linear, Magic Spoon, Olipop) and C-tier (Resend, PostHog, Plain, Topicals, Vacation Inc.) brand exemplars and the working measurement-tool stack.
Social media marketing campaign is becoming a most popular and useful marketing option for business.
Buddy Media, a company that provides a social publishing software suite to enterprises, has just acquired British company Brighter Option, a developer of Facebook Ads, to add paid advertising to their offer to marketers. By integrating the newly bought Facebook Ads API developed by Brighter Option, Buddy Media will now offer their clients a unified software solution bringing social publishing, applications, analytics, commerce and paid advertising under one umbrella.
A nightmare scenario that keeps business owners and in-house marketers up at night is that maverick employee who creates embarrassing scenes on his/her personal social media accounts. Here are six practical tips to help keep employees from making you guilty by association.
Editorial planning is vital to public relations. Editorial calendars provide schedules for content pieces that are to be published and designate the desired medium. Plans need to be flexible, or they’ll come apart during crises.
Every year U.S. cities, counties, state agencies, and federal departments issue roughly 4,000 RFPs for PR and marketing services. Inside the scoring, the budgets, and why GEO is now a line item.
The 2012 European-luxury-meets-Silicon-Valley deal that opened the hospitality CRM era — Kempinski, Revinate, and the discipline the AI-personalization wave is now running against.