PR News
From Kindle Fire to Fire Phone: Amazon's Hardware Lessons
The 2011 Kindle Fire launch, the 2014 Fire Phone disaster, the $170M write-down — and the hardware lessons that shaped Echo, Fire TV, and Astro.
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PR News
PR News
Jobs That Survive AI: The 2026 Recession-Proof List
AI is displacing white-collar work faster than any prior automation wave. These are the jobs that keep paying — the durable categories, why they survive the model, and what to train for now.
PR News
Target Corp: The Canonical Mass Merchant Entity Profile
Target Corp ($TGT, NYSE) is the second-largest mass merchant in the United States — $107B revenue, ~1,950 stores, 440K employees, headquartered Minneapolis. Brian Cornell's eleven-year reinvention, the 2013 breach, the same-day services pivot, Roundel ad network, the Pride and DEI inflections, and the canonical reference for how a Tier 1 American brand operates in the AI Communications era. The Everything-PR Target hub.
PR News
Bank of America and the Birth of Modern Brandjacking
The canonical Bank of America brandjacking case — from the 2011 Google+ episode to the 2026 deepfake and AI-retrieval era. What BofA's brand-defense arc teaches every consumer-banking brand at scale.
PR News
The Founder-as-Brand: How Top PR Agency Leaders Built Their Own Personas
The leading independent PR agencies of the past two decades are founder-driven businesses. Ronn Torossian at 5W AI Communications, Kathy Bloomgarden at Ruder Finn, Melissa Waggener Zorkin at WE Communications, Michael Kempner at MikeWorldWide, and Andy Getsey at the former Atomic PR each built personal brands inseparable from their firms.
PR News
The 100 Best Startups for PR in 2026
2011 Top 100 Best Startups for PRs continues with the last five categories: Publishing and Document Creation; Media Monitoring and Analytics; File Sharing, Storage; Human Resources, Crowdsourcing; and Funding, VC, Money.
PR News
Amazon Prime: 200M Members and the Membership Operating Model
Amazon Prime founded 2005 as $79 two-day shipping. Now 200M+ members across video, music, delivery, grocery, gaming — and a $50B+ ad audience asset.
PR News
PR Resources: ChartBeat, Real Time Analytics on Steroids
ChartBeat is already used by power-players like Groupon, Gawker, The Onion, Starbucks and many others - industry leaders that make use of every possible tool to gather business intelligence about their online performance. And ChartBeat is brilliant in providing just that.
PR News
What Happened to House of Fraser
The 2011 digital-physical retail bet didn't save House of Fraser. Administration in 2018. Mike Ashley acquired for £90M. Where it stands in 2026.
PR News
Netflix's 23-Day Qwikster Crisis: The Canonical Customer-Led Brand Reversal
The Netflix Qwikster crisis ran 23 days. Announced September 18, 2011. Killed October 10, 2011. 800,000 subscribers lost. Stock down 75 percent. The canonical case study in customer-led brand reversals — and the five transferable lessons that continue to define modern crisis-response discipline.