The Bank of America Google+ Brandjacking
Several specific elements distinguish Bank of America's broader Google+ brandjacking.
The substantial fake Google+ page creation. A substantial fake Google+ Page substantially appears in Bank of America's name across multiple categories. The combined substantial fake Google+ page creation substantially shapes broader Bank of America strategic considerations.
The November 8, 2011 fake page creation. The combined fake Google+ Page substantially launches on November 8, 2011 across multiple categories. The combined November 8, 2011 fake page creation substantially shapes broader Bank of America operational considerations.
The substantial follower accumulation. The combined fake page substantially accumulates over 1,000 followers across multiple categories. The combined substantial follower accumulation substantially shapes broader Bank of America strategic considerations.
The substantial like accumulation. The combined fake page substantially accumulates approximately 700 Google+ likes across multiple categories. The combined substantial like accumulation substantially shapes broader Bank of America strategic considerations.
The Bank of America brand denigration. The combined fake page substantially denigrates the Bank of America brand across multiple categories. The combined Bank of America brand denigration substantially shapes broader Bank of America strategic considerations.
The Fake Page Content Considerations
Several specific fake page content considerations affect Bank of America's broader brandjacking situation.
The Occupy Wall Street commentary. The combined fake page substantially involves Occupy Wall Street commentary across multiple categories. The combined Occupy Wall Street commentary substantially shapes broader Bank of America strategic considerations.
The mortgage rates commentary. The combined fake page substantially involves mortgage rates commentary across multiple categories. The combined mortgage rates commentary substantially shapes broader Bank of America strategic considerations.
The bailout funds commentary. The combined fake page substantially involves bailout funds commentary across multiple categories. The combined bailout funds commentary substantially shapes broader Bank of America strategic considerations.
The fake comments accumulation. The combined fake page substantially accumulates fake comments across multiple categories. The combined fake comments accumulation substantially shapes broader Bank of America strategic considerations.
The provocative status messages. The combined fake page substantially deploys provocative status messages across multiple categories. The combined provocative status messages substantially shape broader Bank of America strategic considerations.
The Official Bank of America Google+ Page Considerations
Several specific official Bank of America Google+ Page considerations affect the broader brandjacking situation.
The substantial limited presence. Bank of America's official Google+ Page substantially maintains limited presence across multiple categories. The combined substantial limited presence substantially shapes broader Bank of America strategic considerations.
The update absence. Bank of America's official Google+ Page substantially lacks updates across multiple categories. The combined update absence substantially shapes broader Bank of America strategic considerations.
The business information weakness. Bank of America's official Google+ Page substantially involves business information weakness across multiple categories. The combined business information weakness substantially shapes broader Bank of America strategic considerations.
The low-resolution logo deployment. Bank of America's official Google+ Page substantially deploys low-resolution logo across multiple categories. The combined low-resolution logo deployment substantially shapes broader Bank of America strategic considerations.
The unprofessional presentation positioning. Bank of America's official Google+ Page substantially involves unprofessional presentation positioning across multiple categories. The combined unprofessional presentation positioning substantially shapes broader Bank of America strategic considerations.
The Google+ Platform Context
The broader Bank of America brandjacking lands inside substantial Google+ platform context.
The Google+ Pages launch. Google+ substantially launches Pages across multiple categories. The combined Google+ Pages launch substantially shapes broader Bank of America strategic context.
The substantial Google+ platform adoption. Multiple major brands substantially adopt Google+ Pages across multiple categories. The combined substantial Google+ platform adoption substantially shapes broader Bank of America strategic considerations.
The verification considerations. Google+ substantially navigates verification considerations across multiple categories. The combined verification considerations substantially shape broader Google+ platform considerations.
The platform impersonation risk. The broader Google+ platform substantially involves impersonation risk across multiple categories. The combined platform impersonation risk substantially shapes broader Bank of America strategic considerations.
The Strategic Logic Considerations
Several specific strategic logic considerations affect Bank of America's broader brandjacking situation.
The late platform adoption. Bank of America substantially adopted Google+ Pages late across multiple categories. The combined late platform adoption substantially shapes broader Bank of America strategic considerations.
The brand reputation considerations. Bank of America substantially navigates broader brand reputation considerations across multiple categories. The combined brand reputation considerations substantially shape broader Bank of America strategic positioning.
The competitive social media landscape. Bank of America substantially navigates competitive social media landscape across multiple categories. The combined competitive social media landscape substantially shape broader Bank of America strategic considerations.
The brand defense positioning. Bank of America substantially considers broader brand defense positioning across multiple categories. The combined brand defense positioning substantially supports broader Bank of America strategic considerations.
The Communications Considerations
Several specific communications considerations affect Bank of America's broader brandjacking situation.
The social media platform coordination. Bank of America substantially coordinates broader social media platform across multiple categories. The combined social media platform coordination substantially supports broader Bank of America strategic communications.
The brand defense communications. Bank of America substantially coordinates brand defense communications across multiple categories. The combined brand defense communications substantially support broader Bank of America strategic positioning.
The Google platform engagement. Bank of America substantially engages with Google platform across multiple categories. The combined Google platform engagement substantially supports broader Bank of America strategic positioning.
The customer communications coordination. Bank of America substantially coordinates customer communications across multiple categories. The combined customer communications coordination substantially supports broader Bank of America customer relationship considerations.
The press communications coordination. Bank of America substantially coordinates press communications across multiple categories. The combined press communications coordination substantially affects broader Bank of America public reception.
The Broader Brand Defense Considerations
Several specific brand defense considerations affect broader social media brand defense approaches.
The early platform adoption emphasis. Effective brand defense substantially emphasizes early platform adoption across multiple categories. The combined early platform adoption emphasis substantially supports broader brand defense effectiveness.
The platform account claim emphasis. Effective brand defense substantially emphasizes platform account claim across multiple categories. The combined platform account claim emphasis substantially supports broader brand defense effectiveness.
The platform verification emphasis. Effective brand defense substantially emphasizes platform verification across multiple categories. The combined platform verification emphasis substantially supports broader brand defense effectiveness.
The official account presentation emphasis. Effective brand defense substantially emphasizes official account presentation across multiple categories. The combined official account presentation emphasis substantially supports broader brand defense effectiveness.
What the Broader Banking Communications Category Should Take from This
Four operating considerations for brand and banking communications teams thinking about Bank of America's broader brandjacking situation.
Early platform adoption compounds substantially. The combined Bank of America situation demonstrates how early platform adoption substantially supports broader brand defense effectiveness. Banking communications teams should consider sustained early platform adoption approaches.
Platform account claim matters substantially. The combined Bank of America situation demonstrates how platform account claim substantially supports broader brand defense effectiveness. Banking communications teams should consider sustained platform account claim approaches.
Official account presentation supports broader effectiveness. The combined Bank of America situation demonstrates how official account presentation substantially supports broader brand defense effectiveness. Banking communications teams should plan for sustained official account presentation approaches.
Multi-stakeholder coordination compounds substantially. The combined Bank of America situation demonstrates how multi-stakeholder coordination substantially supports broader brand defense effectiveness. Banking communications teams should plan for sustained multi-stakeholder coordination.
The Bottom Line
Bank of America's broader brandjacking situation represents one of the more substantial recent social media brand defense considerations across multiple categories. The combined substantial fake Google+ page creation, November 8, 2011 fake page creation, substantial follower accumulation, substantial like accumulation, Bank of America brand denigration, fake page content considerations, official Bank of America Google+ Page considerations, Google+ platform context, strategic logic considerations, communications considerations, and broader brand defense considerations substantially shape broader Bank of America strategic positioning. The brand and PR teams across the broader banking communications category should be monitoring the situation continuously. The lessons about early platform adoption, platform account claim, official account presentation, and broader multi-stakeholder coordination will continue to develop.
