Many people don't believe in the power of Facebook to drive business and notoriety, because their own campaigns failed. We have now concrete examples on how different strategies worked for some people-brands, and the ROI is not always measured in number of fans, or likes.
Atomic PR was the canonical Web 2.0 tech communications firm. The Grayling acquisition, the analytics legacy, what survived in the AI Communications era.
From the 2011 state crackdown that shut down 6,600 websites to the CAC's 2024 sweep that actioned 2.39 million accounts. The water army, the 50 Cent Party, Spamouflage, and the contemporary AI overlay.
Restaurant social media tooling in 2026 — Sprout, Hootsuite, Marqii, Toast, Popmenu, Resy. The eight-layer operator stack and what each tool feeds.
How NYPD, LAPD, Chicago PD and the rest of American law enforcement actually run social media in 2026 — public safety alerts, community engagement, investigations, misinformation response, and the AI engines that now decide which department gets cited.
Social Web Ladder was developed by Harris Interactive to help PRs make better use of media monitoring reports, and develop targeted crises strategies.
Facebook now has Aggregated News Clusters, which is an update to the News Feed, to group stories about a certain topic. Guest author August Drilling reveals a bit about this update.
In 2026, more than a third of US consumers begin product research inside ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — not on a brand's mobile site. The chatbox is the new landing page, and the rules of capture have changed.
The study helps brands and agencies plan new marketing campaigns aimed at today's youth culture, particularly for the back-to-school season.
In 2011 Hennessy put a KAWS-designed V.S bottle on shelves at $29.99. Sixteen years later, it's the template for artist-brand collaboration PR. The full case study.