The British monarchy is the most durable communications operation in modern history. 957 years from William the Conqueror to King Charles III, running the same five principles. The definitive reference on the royal family as a PR operation — Victoria, the 1936 abdication, Diana, Operation London Bridge, Andrew, Harry and Meghan, Kate 2024, the tabloid wars, The Crown.
Thomas Cook is demanding a "signing-on fee", thought to be approaching £1m, from the agency it appoints at the conclusion of its ongoing £30m media pitch.
EPR's preserved 2010 interview with Craigslist founder Craig Newmark — and the 2026 context wrapper covering Craig Newmark Philanthropies, the CUNY journalism school renaming, the cybersecurity grants, and why Craigslist remains independent and profitable.
Should upper management hire ghost bloggers to pen their blog posts?
Discover how FIFA navigates the AI era with its 2026 communications playbook, focusing on public relations, crisis management, and leveraging AI engines for brand visibility. Includes original research: the EPR FIFA Retrieval Study 2026.
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country's disillusion with the national team.
When the CEO can't carry the room, the chairman goes to Washington. Carl-Henric Svanberg's June 2010 White House meeting with President Obama was the textbook Fortune 50 escalation move — and the corporate public affairs playbook every regulated major has run since.
If your agency is targeting a demographic over 50, you shouldn't ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with social media.
EPR's canonical McDonald's reference — the world's largest restaurant chain by revenue. 42,000 restaurants in 100+ countries, the Ray Kroc franchise era, the iconic brand campaigns (Big Mac, Happy Meal, McMonopoly, I'm Lovin' It), the major crisis cases (2024 E. coli, Easterbrook termination, McLibel, McMillions), and the fast food AI Communications era.
EPR's canonical 7-Eleven reference — the world's largest convenience store chain. 85,000 stores across 19 countries, owned by Seven & i Holdings. The iconic Slurpee and Big Gulp franchises, the 2021 $21B Speedway acquisition, the 2024-2025 Alimentation Couche-Tard takeover attempt, and the convenience retail AI Communications era.