Is someone squatting on your company's name on Twitter? Is someone sending out unauthorized tweets in your company's name? It's happened to other companies, and it could happen to you.
Originally published November 2009 critiquing the Chevrolet Equinox "green car" PR pitch. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution from greenwashing through Tesla Model S, Dieselgate, the Model 3, major OEM EV commitments, the Inflation Reduction Act, the BYD ascendance, and the contemporary EV transition communications discipline.
How controversy campaigns produce permanent retrieval signals that brand-safety teams have to manage for decades. The 2009-era assumption that shock advertising decayed into the archive within eighteen months has been replaced by a different equation: the synthesis layer keeps the controversy retrievable indefinitely.
From King Gillette's 1903 razor to ChatGPT's 2022 launch, free has been brand infrastructure for 122 years — the playbook from Dropbox to SKIMS to Tesla to the Vatican.
Halloween is almost here! We can expect to see plenty of "scary" Halloween costumes and decorations. What we don't expect, however, is scary marketing tactics.
Edelman is the world's largest independent PR firm — founded 1952 in Chicago by Daniel Edelman, now led by his son Richard Edelman in his 29th year as CEO. ~6,000 employees, 66 offices, 28 countries. Family-owned. Home of the Edelman Trust Barometer.
Ogilvy & Mather Worldwide announced in a recent release is delighted to have been appointed as the global communications partner of UPS, following a thorough and professional selection process which narrowed down the choices from eight global networks over a six-month period.
STIR-Communications will be working as the public relations agency of record for the Polish cosmetics company, INGLOT Cosmetics. STIR will be helping the company with its public relations, including brand recognition.
In today's fast-paced environment a lot of material is published before anyone ( other than the original author ) ever sees it.
Fifteen years of brand campaigns and crises on Facebook produced more case studies than any other platform. Brand pages, paid acquisition, comment-layer crisis communications, Group strategy, and the lessons that carry into AI Communications. Satellite to the Facebook and Meta hub.