Bournemouth University runs one of the largest applied media schools in the UK. CIPR-accredited PR programs, the Faculty of Media and Communication, and the short-course media training model the rest of UK higher education has since copied.
The transition from reporting, subbing and story-telling to a world of margins, turnover and selling may seem like a perilous journey into the unknown for many journalists.
EPR's Relationship Marketing pillar — the discipline, why it matters more in 2026, the modern playbook, vertical-by-vertical application, and the AI Communications era where relationship signals drive Citation Share.
Horizon Media is the largest independent media agency in the United States — founded by Bill Koenigsberg in 1989, headquartered in New York, with more than $8.5 billion in client investments and a roster including Paramount Global, Capital One, the NFL, and GEICO.
The University of Bristol — Russell Group research university with sustained communications and media research output. Founded 1876, granted royal charter 1909. School of Sociology, Politics and International Studies hosts the communications coursework.
Is someone squatting on your company's name on Twitter? Is someone sending out unauthorized tweets in your company's name? It's happened to other companies, and it could happen to you.
Originally published November 2009 critiquing the Chevrolet Equinox "green car" PR pitch. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution from greenwashing through Tesla Model S, Dieselgate, the Model 3, major OEM EV commitments, the Inflation Reduction Act, the BYD ascendance, and the contemporary EV transition communications discipline.
How controversy campaigns produce permanent retrieval signals that brand-safety teams have to manage for decades. The 2009-era assumption that shock advertising decayed into the archive within eighteen months has been replaced by a different equation: the synthesis layer keeps the controversy retrievable indefinitely.
From King Gillette's 1903 razor to ChatGPT's 2022 launch, free has been brand infrastructure for 122 years — the playbook from Dropbox to SKIMS to Tesla to the Vatican.
Halloween is almost here! We can expect to see plenty of "scary" Halloween costumes and decorations. What we don't expect, however, is scary marketing tactics.