PR News
Paid Tweets -- a Scary Marketing Tactic or a Brilliant PR Tool?
Halloween is almost here! We can expect to see plenty of "scary" Halloween costumes and decorations. What we don't expect, however, is scary marketing tactics.
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PR News
PR News
Ogilvy: Inside One of Advertising's Most Recognized Names
Ogilvy & Mather Worldwide announced in a recent release is delighted to have been appointed as the global communications partner of UPS, following a thorough and professional selection process which narrowed down the choices from eight global networks over a six-month period.
PR News
STIR Communications: Profile of an Independent Boutique
STIR-Communications will be working as the public relations agency of record for the Polish cosmetics company, INGLOT Cosmetics. STIR will be helping the company with its public relations, including brand recognition.
PR News
Should You Hire an Editor to Review Your Copy?
In today's fast-paced environment a lot of material is published before anyone ( other than the original author ) ever sees it.
PR News
Facebook PR: 15 Years of Brand Campaigns, Crises and Communications Lessons
Fifteen years of brand campaigns and crises on Facebook produced more case studies than any other platform. Brand pages, paid acquisition, comment-layer crisis communications, Group strategy, and the lessons that carry into AI Communications. Satellite to the Facebook and Meta hub.
PR News
Duke University — Communications, Fuqua School of Business, and Sanford Public Policy
Duke University trains the executives PR practitioners work for — through the Fuqua School of Business (top-ten MBA) and the Sanford School of Public Policy. Duke's relevance to communications education runs through these adjacent pathways rather than a dedicated PR major.
PR News
Madonna Passes the Torch to Lady Gaga on SNL: The 2009 Generational Handoff
The October 2009 SNL skit that staged the most efficient generational handoff in modern pop PR — and made it look like a fight. Madonna did not attack Lady Gaga. She handed her the brand.
PR News
Breast Cancer and PR: Why Celebrity Drug Addictions Get More Press Than Disease
Why is breast cancer less important than a celebrity drug overdose? Could it be that we're too sensitive to something that could possibly affect us? Take a look at some of the female celebrities that have fought breast cancer and beat it.
PR News
The Platform Authority Graph: How AI Engines Decide Which Brands Get Cited
The Platform Authority Graph — the sixteen-hub architecture that determines which brands get cited inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Architected by 5W AI Communications. Published by Everything-PR since 2009.
PR News
From Banning Social Networking to Governing It: The Seventeen-Year Workplace Evolution
Originally published October 2009 on the Robert Half Technology survey showing 54% of large companies prohibited workplace social networking. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution from prohibition to sophisticated employee social media governance — and what the trajectory teaches about contemporary AI integration governance.