Considering that increased staff turnover rates can cost companies a lot of money, the only key to long-term success is represented by employee retention. The basic component which guarantees that employee retention rates are maintained at a superior level involves identifying the right opportunities of letting your employees know that they can express their ideas and opinions freely.
ING Vysya Bank has selected IBM MobileFirst for its new mobile banking application. The platform decision, the broader Indian mobile banking opportunity, and what other banks should be watching as the Indian private-sector banking category invests substantially in mobile capability.
Bradford Regional Medical Center opened the first US hospital-based internet addiction treatment program in September 2013, modeled on programs in South Korea and China. The clinical case is unsettled. The communications signal is not. What technology brands should be reading from a news cycle that has opened a multi-decade conversation about whether their products cause harm.
Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive perception of a business or a non-profit organization can truly boost sales and enhance their bottom line. Therefore, companies should know that public relations are of the utmost importance.
Today at MIPCOM Cannes Al Jazeera announced AJ+, a new, dedicated online channel, that will launch to the public in the following months.
There is the Oscars, the Emmys, The Grammy’s – and now, there is The Global Spin Awards to honor and recognize DJ’s. To be held this year, November 18, 2013 at The New York Times Building, the awards ceremony will be attended by a who’s who in the entertainment world.
According to Lévy, Sadoun will pursue the work begun by Jean-Yves Naouri, aiming to make Publicis Worldwide the Groupe’s most performing network.
When most people talk about press releases, very few consider the protocol behind them, and even less actually have one in place. Do you?
When it comes to the branding of your organisation, it's important to remember that it has a big influence on how your customers perceive you. With long-standing brands in particular, the brand is synonymous with the company and its values so changing it can have far-reaching repercussions.
Gail Wise bought the first Mustang sold to a consumer on April 15, 1964 — two days before the official launch. The car is still in her garage. Forty-nine years later, as Ford builds toward the Mustang 50th anniversary in April 2014, the brand-advocacy operation built around Wise is a study in long-form reputation construction every marketing leader should be reading.