Gregory FCA is integrating Yoodli, an AI media and presentation coaching program, into its service offerings. Developed at the Allen AI Institute in Seattle, Yoodli uses advanced multisensory input to coach users on body language and messaging, enhancing effectiveness in media appearances and live presentations. This addition brings Gregory FCA's total to over 50 bespoke AI productivity tools. "Yoodli will be instrumental in our efforts to ensure clients make impactful presentations across all platforms, including high-stakes environments like live TV," said CEO Greg Matusky.
The Bliss Group has joined the CARE Corporate Council, a coalition dedicated to gender equality and better business outcomes. The agency will collaborate with the council to empower women and girls and address critical issues like climate justice and digital inclusion. Founded in 2019, the CARE Corporate Council includes senior leaders from social impact and marketing sectors committed to tackling global challenges. "We are eager to leverage the Bliss team’s expertise in impact and sustainability messaging as we advocate for the rights and future of women and girls," said CARE director of corporate thought leadership Sarah Moser.
Golin has appointed Jeff Beringer as its first Chief AI Officer (CAIO). A 20-year veteran at Golin, Beringer will develop and implement a multi-year strategy to modernize the agency for the AI era. His duties include driving AI innovation, upskilling the workforce, and designing AI-driven client service models to enhance the agency's competitive edge. Beringer will also work with IPG to leverage Interpublic's unique assets, technologies, and strategic partnerships to benefit Golin’s teams and clients.
Mark Allen & Co. has launched PrideNOW, a specialized consulting service aimed at helping brands connect with the LGBTQ+ community. Led by R. Kurt Osenlund, former editor of Out Magazine, PrideNOW provides year-round guidance on LGBTQ+ marketing complexities. With the LGBTQ+ community's spending power estimated at $4.7 trillion globally by LGBT Capital, this service offers brands a significant opportunity for authentic engagement. PrideNOW focuses on developing culturally competent and effective marketing strategies to reach this growing audience.
