CNC, an international strategic communications consultancy group based in Germany, has been recently acquired by Publicis Groupe, and will become part of the strategic communications network MSLGROUP. Terms of the deal were not disclosed, as the transaction still waits for anti-trust approvals to complete.
CNC employs 100 professionals and has quarters in 14 cities across Europe, Asia, North and South America. The company was founded in 2002, and grew to foster an exceptional client portfolio, which includes large corporations, mid-cap companies, institutions and individuals on all aspects of strategic communications within their specific markets.
Since 2005, CNC is the IPO market leader in Germany, being involved in more than 100 transactions with a total volume of more than 180 billion Euro.
Together, MSLGROUP and CNC will offer German clients the services of two consultancies:
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- CNC with its particular focus on strategic, financial and corporate communications as well as public affairs
- MSL Germany, with its broad capabilities across the communications spectrum including social media, corporate communications and reputation management.
"Bringing CNC into MSLGROUP makes us one of the top three networks in Germany, and at the same time gives us very valuable additional strategic capabilities in other key markets. We see considerable potential in matching and leveraging our collective competencies and relationships," said Olivier Fleurot, CEO MSLGROUP.CNC's leadership under CEO Dr. Christoph Walther remains unchanged, however MSLGROUP CEO Olivier Fleurot and MSLGROUP President for the EMEA region, Anders Kempe, will join CNC's supervisory board where Mr Kempe will become Chairman. MSL Germany is headed up by CEO Dr. Wigan Salazar.
Related EPR coverage — Publicis Groupe
- Publicis Groupe Acquires BBR Group — the Israel play that made Publicis one of the country's leading communications groups.
- Independent Agencies Benefit from the Merger of Publicis-Omnicom — Ronn Torossian on why independents win when the holding companies consolidate.
- Omnicom Group: The PR Firms Inside the World's Largest Marketing Holding Company — the live directory of the other side of the holding-company map.
