quadrantONE Ad Managment Suite Provides Data Driven Marketing Solutions
Quadrant 1 is the upper right corner on a 2×2 chart.
quadrantONE now offers three data driven products for advertisers. Acxiom provides its national database of consumer data from over 144 million households and 211 million individuals concerning consumers’ attitudes, behaviors and preferences, and interests in industry-specific products and services.
Harnessing Acxiom data, the products – PRIME, TRIO and MONTAGE – comprise a suite of targeted ad solutions that offer marketers audience information and actionable insights to improve a campaign’s ROI.
Benefits of PRIME
PRIME, quadrantONE’s targeted advertising and engagement solution, gives marketers access to their customer data to increase brand awareness and deliver personalized advertising to target audiences at key times in the consumer lifecycle. PRIME leverages two key data sets at the same time: customer data and sales data, promising “newfound levels ofof precise segmentation, accurate modeling and measurement.”
Benefits of TRIO
TRIO leverages geography and audience segmentation to deliver targeted messaging based on consumers geographic location. Localizing ad engagement helps target audiences at a larger scale and with greater precision. TRIO works across 350+ brand safe news and information sites, using data analytics to determine the most precise combination of audience composition, engagement and performance, all delivered while campaigns are in progress.
Benefits of MONTAGE
MONTAGE, “quadrantONE’s turn-key cross-platform video engagement solution,” employing multiple video engagement points for maximum exposure of video campaigns. The program includes traditional in-banner video that leverages audience based targeting as well as high-impact sliding billboards, pre-roll, mobile video, and tablets for integrated solutions.
Mario Diez, CEO of quadrantONE explains the value of the suite: “National brands have always valued local engagement on branded local media. Finally, these solutions answer the repeated request by our marketing partners for better tools across the great local publishing industry.”
