Raleigh, North Carolina Convention Center Seeks PR Agency

City of Raleigh, Convention and Performing Arts Complex is seeking a strategic Public Relations and Media Outreach agency.
Objectives include:

• Support facility strategic business development initiatives through the formation and enhancement of targeted local corporate, community and media partnerships/outreach.
• Assist with the development of related key projects, working in collaboration with facility staff, clients and local partnering tourism/city organizations.
• Provide proactive reputation management and facility-related media outreach as needed.

Background

The City of Raleigh, the Capital City of North Carolina, remains one of the fastest growing areas in the country. A great economy, top educational institutions, and exceptional health care facilities are some of the characteristics that attract people to the triangle area. The mild climate, diverse work force and proximity to Research Triangle Park combine to make Raleigh a great place to live. The 500,000 square foot, LEED Silver-Certified Raleigh Convention Center is located in the heart of downtown Raleigh and is devoted to blending entertainment and convenience for Raleigh residents and visitors. We mix Southern hospitality with 21st-century “know-how” to provide a cultural center for one of the fastest growing areas in the United States

Scope of Work

The strategic public relations and media outreach initiatives may include:

• Work with key facility staff and relevant community partners to facilitate priority business development strategies: refine messaging and guide successful structure/delivery of associated project objectives and promotions.
• Cultivate local/regional corporate support pertaining to key facility strategic business development initiatives; engage with RCC clients on select events, providing pertinent community connections and media outreach.
• Proactively pursue promotional opportunities with local media outlets and other PR platforms to report on facility accomplishments or public/stakeholder interest items.
• Provide supplemental social media updates as relevant; recommend networking events for promotion of key strategic initiatives; represent facility on associated advisory boards as needed.
• Collaborate with RCC staff and other creative consultants on major, citywide facility events, milestone celebrations and festivals as needed.
• Assist facility with select media-related requests and crisis management.
• Support Red Hat Amphitheater with select media/corporate outreach as needed

Due Date:

July 31, 2017

Address:

Raleigh Convention and Performing Arts Complex
500 S. Salisbury Street
Raleigh, NC 27601

French-West-Vaughan and Fleishman Hillard both have North Carolina PR offices.