Scotts Bluffs County Public Transit will accept proposals to provide marketing services including,:
- Development of advertising campaigns
- Graphic design of collateral materials (i.e. brochures, route maps, schedules, ride guide, bus wraps, bus passes, stop signage, graphics, letterhead, etc.)
- Public relations assistance, as needed
- Design and execution of marketing strategies for the new flex route service, which may include webpage design information, interactive displays, etc.
Scope of Work:
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Overview of Required Services.
- Creative design services
- Production of broadcast media in promotion of the new flex route service
- Public relations services
- Copywriting
- Development, production, and print of public information relative to public transit in the Scottsbluff region (i.e. brochures, route maps, schedules, ride guide, bus wraps, bus passes, stop signage, graphics, letterhead, etc.)
- Web page design content
- Social media strategy/digital marketing
- Measure of effectiveness
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Primary Objectives.
- To promote the advancement of public transit service in the Scotts Bluff region, specifically with the new flexible route service, beginning in January 2018.
- To increase transit ridership.
- To increase awareness of transit services among the general public and targeted audiences.
- To build and maintain positive relationships with riders, citizens, community partners, news media, etc.
- Suggested Scope of Work. Knowing and understanding the above summary, the proposer is asked to use the following scope as a base from which to develop its strategy for systematic, cost‐ effective, and efficient implementation of the project. All work and resulting work elements associated with this contract shall be the property of the transit agency.
- Task 1 – Program Management. This task includes progress meetings with Scotts Bluff County Public Transit staff and invoicing (monthly) with progress reports. At the onset of the project, more frequent meetings will occur to ensure coordination of all elements of the new flex route service are in sync. Communication methods may include phone calls, email correspondence, and participation in meetings. Specific examples of work tasks are discussed in Task 2 below. The transit agency anticipates the consultant perform, but not limited to:
Scotts Bluff County Public Transit will:
o Oversee, review, and approve all marketing materials, program, and project work. o Outline project needs, timeline, budget, and staff role for project work. o Provide source material, as available, for project work and be responsive to the consultant’s defined deadlines, proof checks, or other contractor needs. o Provide specific work tasks or documents for work activities or projects awarded under this contract. o Provide all existing marketing materials, though limited and not recent.-
Task 2 – Product Development, Implementation, and Schedule.
- Production of collateral materials both printed and electronic to support a number of new or ongoing campaigns for the agency, including but not limited to:
- Development of a transit agency style guide to coordinate the look, voice, and image for all Scotts Bluff County Public Transit services and materials
