Simply Measured closed an $8M Series B in January 2013, led by Bessemer Venture Partners, with participation from MHS Capital and existing angels. Ethan Kurzweil of Bessemer joined the board.
The company had built a social media analytics platform designed to hand marketers the kind of insight that previously required a data scientist. Its bet: democratize measurement, and every mid-market brand becomes a customer.
"In Simply Measured, BVP recognized an elegant solution powered by superior technology. Companies no longer need to hire data scientists to turn information into insights, meaning that business intelligence is more accessible to a broader range of organizations."
— Ethan Kurzweil, Bessemer Venture Partners
The 2013 product line
Six analytics reports across social and web:
Social Media Traffic Report — engagement mapped to conversion.
Twitter Traffic Analysis — funnel attribution down to the individual tweet.
Blog Performance Report — content optimization for corporate blogs.
Free tools covered Twitter, Facebook, Instagram, YouTube, Google Analytics, and Google+. New York boutique agency M. Booth was an early Simply Measured partner.
What happened next
Simply Measured was acquired by Sprout Social in December 2017. The category — pure-play social analytics — collapsed into the broader social listening and engagement stacks (Sprout, Sprinklr, Brandwatch, Talkwalker).
Why it still matters
Simply Measured's thesis — measurement as the wedge into every marketing stack — is now the AI visibility thesis. Citation Share, LLM-mention frequency, and answer-engine ranking are the new metrics. Whoever builds the Simply Measured of AI Communications wins the next decade.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
