With a Name Like Slacker, a Web and Mobile Music Service Can Only Be a Success

There are two definitions for slacker:

• shirker: somebody who avoids doing something, especially work or military service
• offensive term: an offensive term for a young educated person who is regarded as being disaffected or apathetic and underachieving

But a music service for the Web wants to add a third. However uninspired, Slacker stands for “the most complete music service on Earth.”

Silversun Pickups perform at the Slacker launch event at Madrone Studios in San Francisco on February 12, 2013

It’s music on demand – truly on demand – unlike many other services of the kind, which tend to rely on algorithms to serve music content. It was build to take its present form silently since 2010, when the former satellite radio company turned digital music service, to adapt to new trends and tendencies on the market. It was not discouraged by Pandora, Last.fm, Spotify and others. It will pump $5.5 million on media placements this year, and it already has more than a half-million paying subscribers and more than four million monthly average users, according to CEO Jim Cady. And what’s even better for you, the potential user, is that Slacker offers more than each of its competitors, even in its free version, which, incidentally, is available for any device, everywhere.

“Slacker is the most complete music service on earth, with 10 times the music of Pandora, expert-programmed stations Spotify can’t touch, and personalization that satellite services only dream of,” explained Cady.

Somehow, Slacker kept faithful to its radio roots: it still has a subscription-based Slacker Radio Plus, which offers a commercial-free experience with offline listening and unlimited song skips for $3.99 a month. If radio is not your thing, Slacker Premium, the on-demand listening service, may be a bit more expensive at $9.99 a month, but gives you just what you want, plus the ability to create custom playlists, all uninterrupted by commercials.

And you have plenty to choose from – apparently, the Slacker music library already features more than 13 million songs, and new tracks are added daily. If music is not enough, you can customize your player, and add news, sports and talk shows from ABC and ESPN. With all that’s already mentioned, plus more to come in the near future, Slacker may as well be redefining the term. Who knows? Maybe soon slacker will stand for innovation and achievement digital music?

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