BACKGROUND
Several strategic plans have been conducted since 1986, but the two most recent programs should be used as a foundation for moving forward, based on the scope of the work plans and the engagement of the community in their development:- The Spartanburg Convention & Visitors Bureau (CVB) was a convening partner in the development of the first Tourism Action Plan and Feasibility Study, which the CVB has been implementing since 2010. Copies of that plan may be found online here: http://www.spartanburgcounty.org/documentcenter/view/248
- The Spartanburg Area Chamber of Commerce recently spearheaded a comprehensive Community and Economic Development Plan, developed by Market Street Services, which will begin implementation in 2017. Copies of that plan may be found online here: spartanburgplan.com
SCOPE OF WORK
- Conduct an inventory of all existing tourism, sports tourism and group travel assets in Spartanburg County, and identify opportunities for growth.
- Review current (since 2014) tourism marketing programs, partnerships and research conducted by the CVB, and recommend opportunities for improvement
- Review all current funding sources for CVB marketing and sales programs, and recommend opportunities to increase revenue. Include steps on how to accomplish recommendations
- Survey pertinent marketing plans, studies and documents that have a bearing on successful tourism development (regional, state and national), and recommend how Spartanburg can leverage these relationships
- Coordinate tourism strategies with the Community and Economic Development Plan, and provide a timeline of tactics and activities, recommended partnerships, and budget.
