Scope of Work:
The following items will be completed at GCDD’s request or with their assistance or under their leadership.- The Contractor shall conceptualize big, singular ideas that engage the audience with Governor’s Council on Developmental Disabilities brand.
- The Contractor shall strategize, create, produce, procure, and prepare advertising and branded content for distribution on domestic and international online and offline media channels, including paid, owned, earned, digital and social media platforms.
- The Contractor shall create, produce, publish, and distribute printed promotional materials as identified by the GCDD.
- The Contractor shall research, produce and/or procure, and manage assets and content advertising development and marketing purposes, including but not limited to artwork, illustrations, photography, video, music, maps, voiceover, copy, literature, brand identity, etc., negotiating rates and use for rights-managed assets.
- The Contractor shall, at the direction of the agency, translate/trans-create printed material into languages that assist the Marshall Islands community and the Hispanic community in Arkansas.
- The Contractor shall develop creative concepts, design, and art direction.
- The Contractor shall design promotional content using static and dynamic data feeds and formats and coordinate with website vendor.
- The Contractor shall work collaboratively with other State agencies, sub-contractors, and GCDD’s staff to bring ideas to life across all owned, earned, social, paid and digital media touch points.
