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The Online Travel Wars
Booking, Expedia, Airbnb, Google. The triopoly with the fourth player nobody has finished accounting for. Market share, AI strategy, and who wins the next decade of online travel.

Booking, Expedia, Airbnb, Google. The triopoly with the fourth player nobody has finished accounting for. Market share, AI strategy, and who wins the next decade of online travel.

The travel industry will spend a projected $938 billion globally in 2025. Three technology shifts are reshaping how travel actually works: Generative AI trip planning, mobile-first contactless infrastructure, and AI-scale personalization.