Tag

Allstate

Insurance: State Farm, GEICO, Progressive, Allstate

The inaugural P&C Insurance Citation Share Index 2026 — which insurers ChatGPT, Claude, Gemini, Perplexity, AI Overviews cite. State Farm owns scale. GEICO owns price. Progressive owns digital. Allstate owns claims. Liberty Mutual owns customized.

EPR Editorial Team · Jun 9, 2026

Social Media

The Insurance Marketing & Brand Archive — 50+ Years of the Mascot, Tagline, and Character Architecture That Defines U.S. Insurance

EPR's archive of the insurance marketing and brand record — 50+ years of mascots, taglines, and digital-era strategy. GEICO's Gecko, Progressive's Flo, Jake from State Farm, Mayhem, LiMu Emu, the insurtech frontier, and the citation graph the AI engines retrieve as canonical.

EPR Editorial Team · Sep 7, 2012