Top Communications
ALS Association Tops the Engineered Virality Digital PR Index
The ALS Association ranks #1 in the Engineered Virality index of digital PR campaigns, anchored by the Ice Bucket Challenge, one of the most successful…
Tag
ALS Association
Social Media
Hashtag PR Case Studies — #IceBucketChallenge, #LikeAGirl, and #RealBeauty
Three hashtags that became canonical PR case studies — #IceBucketChallenge raised $115M for ALS in 8 weeks. Always #LikeAGirl swept Cannes Glass Grand Prix. Dove #RealBeauty has run continuously for 21 years. The actual mechanics behind each.