Your press clips are not your authority anymore. They are raw material. The brand in the answer wins the first impression. The brand absent from the answer is invisible.
General Motors' 2014 ignition-switch recall covered 2.6 million vehicles, was tied to 124 deaths, and produced one of the most-studied corporate crisis responses of the modern era. The Valukas Report, Mary Barra's "Today's GM" testimony, the $900M DOJ settlement — and the ten-year recall pattern that followed (Takata, Bolt, Cruise) that every automaker is now measured against.
The GEO Glossary defines the vocabulary of the answer-engine era — the architecture, mechanics, and disciplines underneath how AI systems now answer questions about brands, people, products, and ideas. Working definitions, refined through original reporting at Everything-PR.