Tagged: APCO Worldwide

APCO Worldwide NY PR 0

APCO Worldwide Grows Indian PR Practice

APCO WORLDWIDE CONTINUES INDIAN GROWTH WITH FINANCIAL TECHNOLOGIES INDIA VIA AAKRITI MEDIA One of the largest Indian companies in the world, Financial Technologies (India) Limited – with over $6 Billion in Revenues annually –...

PR News 0

PR Elite Award Standout Categories

Another year is winding down and the PR News Agency has dispensed another set of Elite Awards to firms in twenty-nine categories. Every agency and firm nominated for a 2014 Elite Award showed outstanding...

Fusion Prague 0

Marriott, Moxy Hotels, BSUR and Deep, Deep, Deep Customer Understanding

A new hotel brand announced earlier this year, Moxy Hotels has selected BSUR Amsterdam as their branding agency. The joint venture with Swedish furniture giant IKEA Group promises some 150 + 3-star boutique hotels to target Millennial Generation travelers across Europe in the coming years. But is Marriott really up for engaging Generation Y?

espresso by ogilvy 0

Ogilvy PR Explores Boutique PR Territory

With its new “Espresso” offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. If big PR companies are lowering their prices (affordable and flexible cost structure), are boutique agencies threatened?

Biopharmaceutical Industry 0

APCO Worldwide: State of the U.S. Biopharmaceutical Industry

Released earlier this month, APCO’s third annual State of the U.S. Biopharmaceutical Industry research showed some key shifts in how that industry’s reputation can be improved. The PR firm’s so-called Return on Reputation (ROR) Indicator comes from studies conducted by APCO Insight which validate a more holistic approach to re-positioning pharmaceutical companies’ brands.

Margery Kraus versus Melissa Waggener Zorkin 0

APCO Worldwide vs. Waggener Edstrom: Twitter Showdown

Edelman, APCO Worldwide, Waggener Edstrom, Ruder Finn, W2O Group, Weber Shandwick, Fleishman-Hillard, Burston Marsteller, and MWW, these companies sit at the top of the public relations food chain with some others. But just how competitive are these and others when it comes to their digital footprint? We have discussed this many times, but only now can we present them using visual.ly to enhance the results visually.

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