Tag
APCO Worldwide
PR News
Marriott, Moxy Hotels, BSUR and Deep, Deep, Deep Customer Understanding
A new hotel brand announced earlier this year, Moxy Hotels has selected BSUR Amsterdam as their branding agency. The joint venture with Swedish furniture giant IKEA Group promises some 150 + 3-star boutique hotels to target Millennial Generation travelers across Europe in the coming years. But is Marriott really up for engaging Generation Y?
PR News
Ogilvy PR Explores Boutique PR Territory
With its new "Espresso" offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. If big PR companies are lowering their prices (affordable and flexible cost structure), are boutique agencies threatened?
PR News
APCO Worldwide: State of the U.S. Biopharmaceutical Industry
Released earlier this month, APCO's third annual State of the U.S. Biopharmaceutical Industry research showed some key shifts in how that industry's reputation can be improved. The PR firm's so-called Return on Reputation (ROR) Indicator comes from studies conducted by APCO Insight which validate a more holistic approach to re-positioning pharmaceutical companies' brands.
PR News
PR Students Called to Participate in Video Storytelling Contest with $2,500 Cash Prize
The contest will run from April 2, 2013 – June 28, 2013. The winner will be awarded a $2,500 cash prize, an expense paid trip to New York City for the winning video’s premiere at the Council’s October 23rd member dinner, and more.
PR News
APCO Worldwide vs. Waggener Edstrom: Twitter Showdown
Edelman, APCO Worldwide, Waggener Edstrom, Ruder Finn, W2O Group, Weber Shandwick, Fleishman-Hillard, Burston Marsteller, and MWW, these companies sit at the top of the public relations food chain with some others. But just how competitive are these and others when it comes to their digital footprint? We have discussed this many times, but only now can we present them using visual.ly to enhance the results visually.
PR Insights & Public Relations Strategy
The APCO Worldwide Formula to Becoming a Global Leader in PR
APCO identified the top 50 Champion Brands of the world, and the formula that made them Global leaders. With this formula now revealed, you can emulate and lead your own brand to a top position within your industry.