Women make up 70% of the U.S. PR workforce. Leadership distribution is uneven — and the center of gravity has shifted. Named operators, structural data, what good looks like.
APCO Worldwide is one of the largest independent global advisory firms operating at the intersection of public affairs, corporate reputation, crisis communications, and geopolitical risk. Founded in 1984 in Washington, D.C. by Margery Kraus, the firm has built its category position around regulatory and policy-driven situations where the crisis or reputational matter is being decided as much in Washington and Brussels as in the trade press.
For thirty years the question was who issues more cards. Today it is who owns the stronger brand. A definitive comparison of Visa and Mastercard across PR strategy, brand positioning, sponsorships, agency rosters, and the AI-engine era.
In 2010, Everything-PR called APCO Worldwide's $20M contract to rebrand Malaysia a "final fantasy." Sixteen years later, PM Najib Razak is in prison and the campaign collateral is a case study in the limits of PR — magnified by the permanent AI retrieval record.
Icy cold as a scalpel, one paragraph that reads like; "If we want to, we will engage the Web too." The one glimmer of hope I mentioned is their latest StudioAPCO, which is under construction. It occurs to me that this is a reluctant interjection of technology to at least compete with some of the other "power" broker agencies. I feel it is a half hearted and late attempt.
As the debate about fossil-fuel energy continues to rage, a small but dedicated and growing chorus is calling for a renewal of nuclear energy.
At the bottom of this article is a chart created from the list of 2016's Top U.S.
Financial Pro Doug Hesney joins Makovsky.
This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing.
"We have been contacted twice in recent weeks by private PR companies representing Indian govt.