-- Apco Worldwide Versus Waggener Edstrom on Twitter --
Follow - As you can see, over the last four weeks Waggener Edstrom has edged out APCO Worldwide across several categories. Most notable of these overall is their fan base of 7,000 plus compared to APCO's 2k followers. For companies of this size and reach, neither is what anyone would call prolific.
Listening Post - One thing we do not agree with in visual.ly's comparative is the connotation of Follower:Following Ratio. As you can see with APCO and WE, APCO's is much lower by these standards. This is not necessarily a positive. You see, APCO is theoretically "listening" to twice as many or more people. Still, accounts with higher ratios tend to be immensely more popular, a bit like celebs.
Now that you mention it: - Both companies get about the same number of MT's, this variable would seem to fluctuate with the news too. However, in the MT's per tweet category, WE pulls far ahead relative to their tweet volume.
Timing is nearly everything - As you can see, PR companies tend to love Thursdays. This is partly true because of the nature of social media. Traditional news days are Tuesday and Thursday, for journalists anyhow. Where SM is concerned though, the day before Friday and the start of the weekend is where the highest traffic tends to fall. This aspect is more a novel bit if info for this matchup however.
Note: In fairness, it is appropriate to point out Waggener Edstrom has many regional and topical Twitter accounts.
Who won? WE by the weight of the popularity and mentions (chatter about them), but only by a bit. APCO, while numerically at a disadvantage, has a compact engagement that is very relevant.
