Last week, APCO Worldwide announced veteran Mike Tuffin, executive vice president of America's Health Insurance Plans (AHIP), as taking over as managing director of the firm's headquarters in Washington, D.C., on June 25th. APCO, perhaps the most influential PR group in the US Capital, evidently tagged Tuffin for his vast expertise and influence in the healthcare sector.
Everything PR News has the distinct pleasure of talking with Margery Kraus, Founder and CEO of APCO Worldwide. One of the world's most respected industry leaders speaks very candidly about the industry, the new PR, and her wealth of experience in life as well.
Former New Mexico Gov. Bill Richardson was named chairman of APCO Worldwide's executive advisory service Global Political Strategies (GPS).
New investment in Malaysia has all but dried up on recent news of the country's divisions and controversy. The country has now gone so far as to hire the world's most prominent crisis management group, APCO Worldwide, to bolster the nation's reputation. But how can even APCO gloss over the vast crevice of disparity in Malaysia?
The largest banking and insurance institutions hire dream team of PR, research and advertising specialists in an attempt to rebuild customer trust and fight off negative comments from the Congress, the Obama administration and from their target audience as well. They shift from lobbying and campaign contributions to social media and online PR.