Tag

Blue Buffalo

General Mills: The CPG House of Cheerios, Pillsbury, and Betty Crocker

General Mills runs one of the most disciplined house-of-brands operations in CPG. Cheerios, Pillsbury, Betty Crocker, Yoplait, Nature Valley, Annie's, Häagen-Dazs. The architecture, the character IP, the major acquisitions, and the cereal category posture.

EPR Editorial Team · Jun 6, 2015

PR News

General Mills: The CPG House Built on 100+ Brands and 160 Years of Consumer Trust

EPR's canonical General Mills pillar — the 100+ brand portfolio (Cheerios, Wheaties, Lucky Charms, Pillsbury, Yoplait, Blue Buffalo), the iconic campaigns (Wheaties Breakfast of Champions, Cheerios heart-health, Bring Back the Bees), the crisis architecture, the sustainability discipline.

EPR Editorial Team · Dec 15, 2009