Crisis Communications
Deepfake Defense: How Comms Teams Should Prepare Now
Communications playbook for deepfake threats — authentication chains, detection vendors, legal pre-positioning, response templates. Build it before the incident, not during.
Tag
Brookings
AI Visibility
Diversity and the Changing Colors of the Brand Risk Surface
Every DEI commitment a brand has ever made now lives inside the AI engines buyers consult before a purchase. The 2020 wave, the 2023 reversal, and the 2026 retrieval surface are all the same story for the communications team rebuilding the playbook.
Marketing
Minorities Will Outnumber the Majority — and Marketing Spend Hasn't Followed
Census projections put the majority-minority crossover at roughly 2045; among children it has already happened. Multicultural audiences are 40% of the US population and receive low single digits of marketing spend. The gap is the story.