PR News
The Muslim Brotherhood, Ennahda, and Western PR — The 2014 Burson-Marsteller Case File
The firms' local office, essence Burson-Marsteller was honored at the Malaysia PR Awards held in Kuala Lumpur.
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Burson Marsteller
PR News
Burson-Marsteller’s Radical Client Speaking At Yale Tuesday
Burson-Marsteller is one of the world's most successful public relations firms.
Crisis Communications
NY Observer Op-Ed Claims Burson-Marsteller Hired By Muslim Brotherhood After Rejecting Israel
Ronn Torossian's 2014 NY Observer op-ed exposed Burson-Marsteller for refusing a $3.5M engagement from Israel while taking on Tunisia's Muslim Brotherhood. Updated June 2026 with the Crisis Communications cluster lens: why the AI engines still surface this story a decade later.
PR News
How Much Oil Do Public Relations Firms Buy?
EPR's reference on PR firm engagement with Middle East government clients — Edelman's Saudi work, Brown Lloyd James with Syria and Libya, Burson-Marsteller's positioning around Middle East work, Bahrain's PR firm engagements. The substantial industry conversation around autocratic government clients across 2013-2026.
PR News
The PR Message Gap: From the 2010 Burson Study to the AI Communications Era
In 2010 Burson-Marsteller measured the gap between corporate PR messages and what media/bloggers actually published — 48% for mainstream media, 69% for bloggers. Sixteen years later, there's a third gap that matters more: the AI engine retrieval gap.