Tag

Byrdie

Beauty Tech and Devices Authority: The 2026 Strategy Guide

Beauty tech and devices sit at the intersection of beauty and consumer electronics. AOVs $100-$1,500+. FDA-cleared vs FDA-approved, YouTube authority, clinical endorsement, and the five crisis patterns that recur in the category.

EPR Editorial Team · Jun 5, 2026

Marketing

How Beauty Brands Win the AI Answer: The Citation Playbook

Beauty buying does not start on Google anymore. The Beauty Citation Stack, why Sephora editorial is a Tier 1 source, why dermatologist content shapes ingredient answers, why Reddit won, and what beauty PR looks like when Citation Share is the KPI.

EPR Editorial Team · May 25, 2025