Tag

enrollment marketing

How Universities Show Up in AI Search

The discovery layer for universities has moved. AI engines like ChatGPT and Google AI Overviews are the new first impression, requiring a shift from traditional SEO to Generative Engine Optimization (GEO) to ensure universities appear in AI search results.

EPR Editorial Team · May 17, 2026

Education & EdTech

The AI Search Layer Is the New Front Door: How Universities Win Reputation Inside ChatGPT, Claude, Perplexity, and Google AI Overviews

The front door of higher education isn't your homepage anymore.

EPR Editorial Team · May 14, 2026