Tag

founder-led marketing

What Ulta Beauty World 2026 Reveals About the Future of Beauty Brand Activations

Ulta Beauty World 2026 named the next phase of activations: experiential retail layered on brand clarity, founder-led storytelling, and human connection. The exhibitors who got it right — and who didn't.

EPR Editorial Team · Apr 23, 2026

Marketing

CEOs Who Became Their Company's Best Marketing Asset

Steve Jobs and Elon Musk are not instructive. The instructive cases are Morning Brew, Alo Yoga, Liquid Death, Oatly, and the regional SaaS founders building enterprise value off LinkedIn, podcasts, and the AI engines that now answer the buyer's question.

EPR Editorial Team · Nov 14, 2012