Tag

FOX

The X-Men Franchise: How Fox Built It, Mismanaged It, and Lost It to Disney

The full 2000–2024 arc of the X-Men franchise: Bryan Singer's launch, the Ratner crisis, the Singer scandal, the Deadpool breakout, the $71.3B Disney–Fox deal, and how Deadpool & Wolverine ($1.34B) closed the Fox chapter.

EPR Editorial Team · Jun 19, 2026

Marketing

AMEX BET ON THE SHOPPABLE SCREEN. THE BOTS PROVED IT RIGHT.

AmEx's 2012 FOX/NBCUniversal shoppable-TV bet was strategically right and tactically early. The thesis \u2014 commerce embedded inside the attention surface where intent forms \u2014 is now playing out at full scale inside the AI engines. Citation is the new ad inventory.

EPR Editorial Team · Nov 21, 2012