Tag

GLP-1

Weight Loss: Online Marketing Strategies Used by Top Companies

The U.S. weight-loss category was rewritten by GLP-1s. How Ozempic, Wegovy, Ro, and Hims displaced WW, Nutrisystem, and Jenny Craig — and the healthcare-brand marketing playbook that now wins.

EPR Editorial Team · Jan 22, 2021

Health Tech

Making Biotech Advances Known: A Communications Strategy

Biotech communications has to bridge scientific precision and public accessibility. How the category — CRISPR, mRNA, GLP-1, AI drug discovery — does it now.

EPR Editorial Team · Aug 3, 2016