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IBM

What IBM Saw About CMOs in 2012 — and What the 2026 CMO Is Buying Now

In 2012, IBM bet the CMO would soon outspend the CIO on technology. Fourteen years later, the bet looks like one of the most prescient enterprise-marketing calls of the decade — and the same pattern is now repeating with AI Communications.

EPR Editorial Team · Jun 15, 2012

Technology

IBM at 115: The Krishna-Era Comeback and the Retrieval-Graph Test

In 2011, IBM marked 100 years. Fifteen years later, the company is a different shape — Red Hat, watsonx, hybrid cloud, $34B in acquisitions. The 115-year update on whether Big Blue owns its categories inside the answer layer.

EPR Editorial Team · Jun 15, 2011