Top Communications
ALS Association Tops the Engineered Virality Digital PR Index
The ALS Association ranks #1 in the Engineered Virality index of digital PR campaigns, anchored by the Ice Bucket Challenge, one of the most successful…
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Ice Bucket Challenge
Influencer Marketing
Successful Not-for-Profit Influencer Campaigns: Strategies and Insights
Ice Bucket, Movember, #LastSelfie, #EyesOnTransYouth, Red Nose Day. What the highest-performing nonprofit influencer campaigns actually did, the real fundraising numbers, and the six-part pattern underneath all of them.