Tag

Little Monsters

National Lady Gaga Day: The First Documented Fan-Army-as-Distribution Moment

The January 2010 Facebook event that documented the first major fan-army-as-distribution-infrastructure moment of the social-media era. One student. 100,000 RSVPs. The artist acknowledged in real time. The structural template every fan army since has run.

EPR Editorial Team · Jun 2, 2026

PR News

Lady Gaga PR Model: The 18-Year Architecture of Pop's Most Engineered Reinvention

Eighteen years. Six full reinventions. The Little Monsters playbook. The Tony Bennett rescue. Haus Labs. The Joker collapse and Mayhem recovery — the EPR communications case study on the most-studied PR architecture of the social-media era.

EPR Editorial Team · Jun 2, 2026