Tag

Magic Spoon

CPG PR: How Liquid Death, Olipop, Poppi, Magic Spoon, and Athletic Brewing Built Category Leadership

CPG PR playbook — what Liquid Death, Olipop, Poppi, Magic Spoon, and Athletic Brewing actually did to build category leadership, plus where CPG PR breaks in the AI-recommendation era.

EPR Editorial Team · Oct 17, 2022

Food & Beverage

Food Influencer Marketing: How Creators Took Over the Food Industry

Food is the most-consumed category online. Recipe videos, restaurant influencer reviews, TikTok food trends, and creator-led brands now set the agenda for an industry the legacy food media no longer controls. The EPR hub on food influencer marketing.

EPR Editorial Team · Sep 11, 2012