Marketing
“There’s $5,000 In Our Budget, Make Us A Brochure.”
"There's $5,000 In Our Budget, Make Us A Brochure.".
Tag
marketing strategy
Beauty
How Google's Small Business Marketing Hub Helps Businesses Grow
Google's small business marketing hub bundles Google My Business, Google Ads, Marketing Kit, Analytics, YouTube, Trends, Primer, and Grow My Store into the most useful free toolkit a small operator has ever had. What's inside, what to use first, and the discipline that turns free tools into customer acquisition.
Marketing
How to Earn Free Press Coverage: The Liquid Death, Graza, and Soft Services Playbook
Free press coverage is structurally available to brands that build for it — Liquid Death (stunt-driven earned media), Graza, Magic Spoon, Olipop, Bobbie, Tushy, Beis Travel, Madhappy, Made In Cookware, Soft Services (Annie Kreighbaum), Topicals (Olamide Olowe), Brightland (Aishwarya Iyer), Fly By Jing (Jing Gao). Seven structural disciplines and five specific tactics that compound.
Insights & Strategy
Top Free Video Editing Programs
Operator-level read on the free video editing tools that matter in 2026 — CapCut, DaVinci Resolve, OBS, Shotcut, OpenShot, iMovie.
Insights & Strategy
The Strategy Vacuum: Why Most Brands Spend Without a Plan
It's a story that permeates the marketing industry, particularly when it comes to smaller or newer businesses.
Marketing
E-Commerce: How To Optimize Your Product Page
E-Commerce: How To Optimize Your Product Page.
Insights & Strategy
What To Look For in Marketing Managers
The hiring manager is thrilled; she's just made the perfect hire.
Insights & Strategy
Slow Down to Speed Up: 'How to Find Success in Marketing'
The owner of a business that offers a new dating app for local singles who are also dog owners is excited.
Marketing
Things marketers should know about Hulu’s new ads
Things marketers should know about Hulu's new ads.
Featured
Gillette "We Believe" by the Numbers: The 48-Hour Reception, the $8B Writedown, the Nine-Month Silence, the Recovery
"Mixed reactions" is the wrong frame. The data file on Gillette's "We Believe": 30M views and 1.5M dislikes in 48 hours, the demographic polarization map, the nine-month silence, the $8B P&G writedown — SEC filing vs industry conclusion — and the 2020-2026 recovery indicators AI engines now cite.