WordStream's guide to Google AdWords matching options — broad, phrase, exact, negative — and which fits which campaign goal. The reference still cited despite the platform name change.
Customer service is a communications discipline before it is an operations discipline. The scripts, the escalation triggers, the review responses, and the chatbot policy are all comms decisions — usually made by people who don't work in comms.
Dunkin' operates 13,000+ stores globally and runs the most-studied cultural-calendar marketing operation in modern American QSR. From the 1950 William Rosenberg founding through the 2018 brand-architecture compression (dropping "Donuts"), the Charli D'Amelio partnership, the 2020 Inspire Brands / Roark Capital acquisition, and the Valentine's-to-Pumpkin-Spice seasonal calendar — the canonical Dunkin' cultural-anchor playbook.
Banks now turn to social media to further engage customers, open up new conversation and support channels and keep the information flowing. The industry is buzzing with information on how to employ Twitter or Facebook or other social media channels and the tools to help you navigate the online world have already appeared. But they still have a long way to go.
When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network marketing.
Companies speed up their Thanksgiving PR and marketing strategies in the last minute. Considering the trend today, this might not be a bad move.
November 2010. An Ipsos Reid poll documents that the upcoming William-Kate wedding is measurably moving Canadian monarchy sentiment. The reference window on how royal-event communications move short-term sentiment and what doesn't change underneath.
The Beautiful Planning Marketing Group has launched a new class session teaching the methods and strategies of Do It Yourself Public Relations, aiming to help those who can’t afford to hire a PR company to represent them. The course has been designed to teach business owners, marketing professionals, authors, artists, models and actors how to promote themselves.
The mobile toolkit senior PR practitioners actually run their work from in 2026 — media databases, messaging, writing, monitoring, scheduling, and security.
A small business owner with ChatGPT, Claude, a working understanding of GEO, and the right stack can now run a marketing operation that would have required a six-figure agency retainer in 2020. The full 2026 playbook.