PR News
Marketing vs PR: Overview of Difference and Comparison
A study of marketing and PR can clearly define the difference in a single word, "Scope." The scope of marketing is based on business to customer relationships.
Tag
marketing'
PR Insights & Public Relations Strategy
Optimize Content for the Audience not SERPs
Ultimately, SEO is having your website found in the search engines by people interested in your products or services. It’s a very profitable traffic source because most times there is much intent behind each search. As people caught on, they took SEO more seriously and began investing heavily in the channel.
PR News
Why Content Promotion is Queen: Tips on How to Make it Work
If you don’t plan a content strategy for your website, you miss opportunities that can add significantly to your site in terms of traffic and to your business in terms of sales and leads.
PR News
5 Things to Avoid Using in Email Subject Lines
No matter how good your data is, or how robust your lists are, if you are using content that doesn’t get opened, you are getting nowhere. When you are putting together subject lines, convey information in a way that will get you clicks.
PR News
How Nicholas Sparks Made the Most of Valentine’s Day
In recent years, no romance author has scored as many hits as Nicholas Sparks. The author of many hugely popular books, several of which have been made into “must see” movies for romantic movie fans, Nicholas Sparks’ marketing team had the author all teed up, and ready to swing for a major public relations win on Valentine’s Day.
Social Media PR & Social Media Strategy
Zimbio Surveys Create Major Clicks
If you have a Facebook account it’s very likely you’ve seen one, if not one every day. The Zimbio survey. You know, the one that reads like a Cliffsnotes version of a Myers Briggs personality battery, and tabulates your answers to compare you to various different pop culture characters, and historical figures.
PR News
Secure the Future Reveals Top Economic Trends for the Next Decade
For this purpose, StreetSmart Marketing Australia will organize two special benefit "Secure the Future" conferences this month, in Sydney, and Brisbane.
PR News
The Best Big Game Commercials
In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity.
PR News
Develop Intrapreneurs to Achieve Greater Employee Engagement
How are companies boosting employee engagement? Facebook for example, is famous for its attempts to create a relaxing work space for their employees.
PR News
Some Key News & Appointments in Public Relations
Here are some recently released agency appointments via FeaturesExec Media Bulletin, Restaurant News, and others we thought would be of interest.