TikTok Ads Manager runs on four buying surfaces: Spark Ads, Smart Performance Campaigns, Symphony Creative Studio, and Search Ads. TikTok's own research adds four creative rules and a 90/10 budget split. Brand mascot accounts exploit all of it.
The new Holiday Shopping AI Recommendation Tracker measures which retailers and products AI assistants like ChatGPT and Gemini recommend for holiday gifts. This reveals a critical gap for brands in the fastest-growing, best-converting retail channel.
Miranda Kerr self-funded KORA Organics in 2009 and still owns roughly 95% of it, a rarer structure than Kylie Cosmetics or SKKN by Kim. The definitive founder case study.
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.
Instagram operates as six distinct sub-products under one identity — the Feed, Stories, Reels, Shopping, DMs, and Threads. Each carries different communications dynamics, different creator economics, and different retrieval substrate. Treating the platform as a single surface is the most common PR mistake.
For decades, ESPN’s brand promise was simple: “Serving Sports Fans. Anytime. Anywhere.” The slogan still appears on ESPN’s homepage, but does it hold up in the streaming era?
A B2B tech PR agency turns complex products into credible media, analyst, and AI search visibility. Learn what services they provide and how to choose one.
For a marketing or communications team, Lovable is the default. Bolt and Replit are stronger when the project stops being a website and starts being software. Most of what a comms team builds is the former.At a glance| | Lovable | Bolt | Replit ||---|---|---|---||…
Insurance companies split PR into two tracks: mascot-driven brand advertising and claims/regulatory reputation management. How carrier PR retainers work, why the NAIC sits inside the workflow, and what a crisis PR team actually does when a claims denial goes viral.
Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.
