Editorial
ESPN: Serving Sports Fans Anytime, Anywhere Still Works
For decades, ESPN’s brand promise was simple: “Serving Sports Fans. Anytime. Anywhere.” The slogan still appears on ESPN’s homepage, but does it hold up in the streaming era?
Tag
marketing' — Tagged Articles
Editorial
B2B Tech PR Agency: What They Do & How They Drive Growth
A B2B tech PR agency turns complex products into credible media, analyst, and AI search visibility. Learn what services they provide and how to choose one.
AI
Lovable vs Bolt vs Replit for Marketing Teams
For a marketing or communications team, Lovable is the default. Bolt and Replit are stronger when the project stops being a website and starts being software. Most of what a comms team builds is the former.At a glance| | Lovable | Bolt | Replit ||---|---|---|---||…
PR, AI & Communications News
Content for People AND Claude — The 2026 Dual-Audience Rule
In 2015 the question was whether your content read well to humans or to Google bots. In 2026 the bot is Claude, and writing for both audiences is a discipline. The dual-audience rule, named examples, and what gets cited versus what gets ignored.
Insights & Strategy
Social SEO Is Dead — Claude, ChatGPT, and the Citation Share Replacement
Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.
Editorial
Gary Vee’s “Company-Wide Mandate” for AI Search
Gary Vaynerchuk issued a company-wide mandate at VaynerMedia for AI search optimization. AEO is now embedded across media, strategy, and creative. Why Gemini has a structural advantage — and how real-world events drive AI retrieval.
Corporate Communications
External Communications — What It Is, How It Works, and Why It Decides Brand Reputation
External communications is the discipline of managing every message an organization sends to audiences outside its walls — customers, media, investors, regulators, and the public. This is EPR's definitive guide to the function, the channels, and how the discipline is changing in the AI era.
Insights & Strategy
The Communications Firm in 2028
The communications industry is being restructured around AI. Brands are renegotiating around AI visibility outcomes that didn't exist 36 months ago. This article explores what the communications firm of 2028 looks like.
Case Studies
Heinz vs. Everyone: How a Category Leader Used Humor to Lock Down Its Lead
Heinz's "Heinz vs. Everyone" TikTok campaign turned disappointment with off-brand ketchup into a category conversation, proving offense beats defense for category leaders.
Marketing
Heineken's "Starring Bars": The Case Study Every PR Agency Should Copy
Heineken's "Starring Bars" campaign, a Cannes Lions winner, offers a revolutionary model for PR by aligning purpose-driven marketing with existing business expenditures. This case study details how redirecting production budgets to struggling bars created a sustainable PR system, not just a temporary stunt, providing key takeaways for PR agencies and brand leaders.