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The Sweepstakes Casino Wipeout
Gambling

The Sweepstakes Casino Wipeout

California banned them. New York banned them. Tennessee, Indiana, Maine. Illinois sent 65 cease-and-desist letters in a single month. Maryland's House passed a ban 105-24. The multi-billion-dollar parallel casino market that operated in the legal gray zone for years is in a multi

EPR Editorial Team ·
AG1 Owns Wellness AI
Wellness

AG1 Owns Wellness AI

28 wellness brands ranked by modeled Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AG1 #1, Oura #2, Whoop #3. The brands the chatbox — and the podcasters who feed it — recommend first.

EPR Editorial Team ·
The Authority Stack: What AI Engines Actually Trust
AI Reputation

The Authority Stack: What AI Engines Actually Trust

Not all sources are equal in an AI engine's citation graph. Understanding the authority stack is often the difference between communications work that moves AI engines and communications work that doesn't. This article outlines the stack, from highest typical weight to lowest, across various content types and platforms. It also discusses the implications for budgetary spending and competitive strategy in the age of AI search.

EPR Editorial Team ·
COMPLIANCE IS THE NEW CITATION
Gambling

COMPLIANCE IS THE NEW CITATION

In the AI era, gambling compliance becomes a citation infrastructure asset. Operators with rigorous, visible, and well-documented compliance are accumulating gambling entity authority that translates directly into citation share, turning compliance into sportsbook AI authority infrastructure.

EPR Editorial Team ·
THE NEW PR ORG CHART

THE NEW PR ORG CHART

Three years ago, a communications team's org chart had no AI-specific role on it. Most still don't — and that absence is the problem, not a sign that the problem doesn't exist. The work has appeared whether or not anyone's name is attached to it. Quick answer. Four responsibilities now need named ownership on a communications team: the AI Communications Lead (owns the operating model), the AI Visibility Director (owns presence in AI answers), the AI Workflow Editor (owns output quality), and the AI Governance Lead (owns the controls).

EPR Editorial Team ·