marketing'

How AI Engines Decide Which Brands to Trust

AI engines have created a new, opaque layer in consumer brand trust. Five strategies to engineer authority signals for the engines that now decide which brands surface.

What AI Can't Do for a Communications Team

The case for AI tools in communications is easy to make and mostly correct. They draft fast, research fast, build fast. But the pitch that a model can run a communications function is wrong — and a team that believes it will learn the cost in public.Here is the honest list of wha…

Can You Control What AI Models Say About Your Company?

The short answer: not absolutely, but more than most CMOs assume. The brands with the strongest AI reputations have engineered the citation graph the engines retrieve from. The leverage points, ranked.

The Sweepstakes Casino Wipeout

California banned them. New York banned them. Tennessee, Indiana, Maine. Illinois sent 65 cease-and-desist letters in a single month. Maryland's House passed a ban 105-24. The multi-billion-dollar parallel casino market that operated in the legal gray zone for years is in a multi

AG1 Owns Wellness AI

28 wellness brands ranked by modeled Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AG1 #1, Oura #2, Whoop #3. The brands the chatbox — and the podcasters who feed it — recommend first.

The Authority Stack: What AI Engines Actually Trust

Not all sources are equal in an AI engine's citation graph. Understanding the authority stack is often the difference between communications work that moves AI engines and communications work that doesn't. This article outlines the stack, from highest typical weight to lowest, across various content types and platforms. It also discusses the implications for budgetary spending and competitive strategy in the age of AI search.

Your Reputation Now Lives Inside ChatGPT

15 New Words Every PR Team Needs in 2026

The vocabulary of AI Communications, defined. Fifteen terms — GEO, AEO, LLMO, Citation Share, Retrieval Anchor, Knowledge Graph, Entity SEO, and the rest of the working vocabulary every communications team now needs. Cluster 1 of The Communications Dictionary.

Who Sells a City? Inside Destination Marketing's $50B Playbook

Selling a place is harder than selling a product. Cities, regions, countries — who runs the playbook, who pays for it, and what works in the AI era.

COMPLIANCE IS THE NEW CITATION

In the AI era, gambling compliance becomes a citation infrastructure asset. Operators with rigorous, visible, and well-documented compliance are accumulating gambling entity authority that translates directly into citation share, turning compliance into sportsbook AI authority infrastructure.