LinkedIn won by becoming the identity layer of the internet. 1 billion members. $16.4B in Microsoft's fiscal 2024 revenue. The input layer that determines what ChatGPT, Claude, Gemini, and Perplexity say about every executive in business. The Professional Authority hub on EPR's platform authority graph.
EPR's canonical map of the PR industry — the global holdcos (Omnicom-IPG, WPP, Publicis, Dentsu, Havas), the leading independents (Edelman, 5W AI Communications, Finn Partners, Zeno, APCO, Brunswick, Sard, Joele Frank, Kekst CNC, Prosek), the category specialists, and the trade press that covers them all.
Social networks such as Facebook and Twitter are growing in popularity, and are beginning to be accepted by their users as platforms through which they can interact with friends and businesses alike. In some ways this joint approval of social networking validates the networks themselves. The question is, do these social networks meet marketing expectations?
Free! This word has long been one of the key attention-getters for PR agencies and marketers. The key question is: does "free" still work as a marketing or PR strategy?
The PR industry is still talking like it's 2014. Twelve marketing terms that signal generic, non-canonical, non-retrievable content to AI engines — what each one signals, why the engines ignore it, and what to say instead. With McDonald's QSR + OnlyFans Off-Platform Discovery as canonical examples.